Anthony's Townhouse 2024

I worked with Barbara Anthony to refresh the identity of her 75 year old Brookline inn: Anthony's Townhouse. I used distinct elements from the property along with inspiration from its history to create a new visual identity.

Website header of Anthony's Townhouse with a door logo, navigation menu, and a glimpse of an elegant room with orange curtains.
A color palette showing 2 pink colors, 1 maroonish red and a dark reddish black.
An image showing two typefaces: a larger Roboto Serif Condensed and smaller Adobe Jenson Pro.

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The door icon trades some simplicity to best represent the ornate property it identifies. Because of the large black windows and unique arch shape, it remains distinct in small applications. It is traced exactly off an image of the real door, so the entrance to the Townhouse becomes a massive instance of the logo that patrons recognize as they enter. I chose the door because it is memorable and embodies the welcoming nature of Anthony's Townhouse. The floral pattern is a recreation of the wallpaper in their kitchen. The color palette leans entirely warm to reflect the personality of the hosts and the space they curate. Additionally, I chose these fonts to evoke a Colonial era feel as well as compliment the logo.

Tri-fold brochure for Anthony's Townhouse with building illustration, interior room photos, guest reviews, and contact details.Tri-fold brochure for Anthony's Townhouse featuring building illustration, contact info, interior photos, and guest reviews.
Folded brochure for Anthony’s Townhouse featuring an illustration of a townhouse and its address in Brookline/Boston, MA.
Brochure page with a message about an affordable Boston stay and two five-star guest reviews from Yelp.

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The brochure is designed with shelves in mind. The logo and name are large at the top to be visible even if there are more brochures stacked in front of it. The photos on the back immediately display the unique and ornamental style of the townhouse.

Two sides of a business card for Anthony's Townhouse: one with a decorative door logo and name, the other with contact information for Barbara Anthony, Manager.Two sides of a business card on a white surface, one with contact info for Barbara Anthony, Manager, and the other showing Anthony's Townhouse logo and name.
Two pink business cards with a floral pattern, featuring a black illustration of a townhouse door and the text 'ANTHONY'S TOWNHOUSE'.
Two beige business cards with black vintage door handle illustration, featuring contact info for managers Arthur Chingris and Barbara Anthony.

Website Before

Website homepage featuring a brownstone guesthouse exterior on the left and a booking form on the right for Anthony's Townhouse.Website homepage showing Anthony's Townhouse with a red brick historic building facade and a booking form with fields for name, email, and phone.

Website After

Three sponsored Instagram posts from anthonystownhouse featuring a bedroom with vintage furniture, a cozy living room with ornate chairs and a chandelier, and the exterior of a historic brownstone building, each with guest reviews from TripAdvisor.Three sponsored Instagram posts from anthonystownhouse featuring a bedroom with vintage furniture, a cozy living room with ornate chairs and a chandelier, and the exterior of a historic brownstone building, each with guest reviews from TripAdvisor.

Stylized icon of a face with spiky hair and round sunglasses.
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