HHC is a marijuana start-up where I had a co-op position as the sole designer. While there, I created work for every department including production, marketing (both wholesale and retail), and management. I also redesigned most of the packaging for their consumer products.
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When my redesign of the flower package released, customers noticed and posted stories of the new layout.
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The redesign of the solventless concentrate box was made to be visually distinct from the solvent concentrate box (which has a dark blue wave instead of a light blue wave) allowing the packaging team to easily differentiate between the products from above when arranged on a tray.
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For each packaging redesign, I followed the same process of printing the dieline on the office printer, folding to form, refining the design and repeating.
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These printed cards (requested by the marketing department) explain the difference between rosin products. I spoke with the production team to learn the process, broke it into steps, and then made it visual. The cards were a hit and still populate dispensaries across Massachusetts.
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Meet the Buds was an Instagram series I created by interviewing and photographing members of the Harbor House operation. This one, featuring Rich, was the most popular.
